About Us

As someone who lives for a routine, I’ve always found it interesting that we don’t often have that same mindset for our dogs. We walk them, feed them, and care for them every day, but what about creating a routine for their skin and coat?

Indy has always been a constant. No matter what life looks like, he’s there, and caring for him has become one of the most meaningful parts of my everyday routine. The way he has changed my life for the better is something I can’t really put into words. It’s something you feel. And that feeling is what inspired me to think differently about the way we care for our dogs.

After years of visiting groomers, buying my own grooming supplies, and trying just about every shampoo and conditioner I could find, I realized something was missing. It felt like products either focused on correcting a problem once it appeared or simply getting the job done. I wanted something different.

I wanted a signature formulation that could become part of an everyday routine. Something gentle enough for regular use, thoughtfully formulated to cleanse without stripping, and designed to help maintain healthy skin, a beautiful coat and barrier support before issues arise.

Because caring for our dogs shouldn’t start when something is wrong. It should be part of how we love them every day.

Alexa & Indy